SoundOn! Can TikTok’s bold new plan help artists make more money?

Being a new and upcoming artist can be confusing, especially regarding earning money through music. Most platforms ask artists to pay subscription fees for music distribution. SoundOn is TikTok’s new music distribution platform. It was created to support new artists by maximizing their income through marketing and distribution. And the best thing about it is, it’s absolutely free!

SoundOn! How Does It Work?

The platform allows you to upload your music directly to TikTok and distribute it through streaming platforms like Spotify, Apple Music, Pandora, Instagram, Deezer, Tidal and Resso.

SoundOn won’t be charging anything for using their service. Artists will be receiving 100% royalties for the first year and 90% for the year after, which is a great incentive as there are no hidden fees. Promotional support is also available through creator marketing. In addition to that, artists will have access to audience insight, which really helps to understand their listeners and fan base. To top it off, SoundOn has its own dedicated support team for any questions a creator may have. 

Currently, SoundOn is available in the UK, USA, Indonesia, and Brazil.

So if a TikTok user uses an artist’s audio to create their content, the performing artists get to keep 100% of the royalties. Artists will retain all the rights to their music. Tik Tok will also be verifying their accounts as long as it adheres to community guidelines.

Going Viral

The social platform Tik Tok is known for ‘blowing up’ artists via viral clips and challenges created by users. Tik Tok has a very organic reach. Artists do not have to battle the annoying algorithms that other platforms use. Even though getting more likes and plays and re-shares is great for the careers of upcoming artists, there is always the financial aspect in play. Becoming viral on the internet is great for exposure, but getting paid for it is even better! That’s where SoundOn comes into play. Helping artists to achieve and monetize those goals. TikTok has proved over and over again that it can help boost artists’ careers. Now thanks to SoundOn, aritsts can reach new audiences.

Names who found success with SoundOn

So far a couple of artists who signed up with SoundOn have found success already. Names like Muni Long known for her hit single Hrs and Hrs , the song has over 57 million views on Youtube. Shortly after she was signed to Def Jam. Abby Roberts, Chloe Adams who claim her listening audience has tripled from using SoundOn, and Games We Play have all been early successes of SoundOn. 

SoundOn could be great for widening artists fanbase and using their audience insight tools to understand their fanbases better. Artists should submit songs at least 3-4 weeks before their release date so that there is enough time for approval. SoundOn reviews all music being submitted so make sure you are using originals or have clearance to use any samples or covers. SoundOn promises to put its artists first, so only time will tell to see how much artists can actually make by using this platform and service.