Category: Indie Advice

  Music is powerful. It is the melodic therapy of calculative instruments and appropriate words that give music its potent powers. As a child, my mother and others would get so vexed with me...

“Bold and innovative thought is the only clear path to greatness” – Bryant Lloyd   You will never unearth a diamond for yourself digging in someone else’s hole..  Mentorship will forever play a role...

Protecting the integrity of your brand is paramount. Whether it’s a symbol, phrase, unique design, or a face, your merchandise will be identified by these unique distinctions and represent your empire. Without protection, your...

  Funding your own music career is a surprisingly expensive venture. Even with the technology available today making it easier than ever to create and record music there are tons of other expense you...

In the weeks leading up to the launch of ThriveInde.com, I found myself surprised by the lack of knowledge many artists had, especially underground rappers, on the subject of performing rights organizations. I was...

    Marketing your music effectively is just as important as being able to create it. An effective marketing campaign consists of identifying who your customers (fans) are, where they go for content, and...

  Branding has become a word that is synonymous with career trajectory and entrepreneurship. Everyone has a brand, whether they know it or not. It’s crafted by the things we wear, how we carry...