Most independent artists focus on exposure. Creating viral content will put them in the spotlight, but only briefly. The ones who last focus on community. A dedicated network of fans, collaborators, and industry peers...
Most independent artists ask the same question: “How do I get fans without a label?” The problem is not that the question is wrong.The problem is that most of the answers online are incomplete,...
Most independent artists focus on exposure. Creating viral content will put them in the spotlight, but only briefly. The ones who last focus on community. A dedicated network of fans, collaborators, and industry peers...
Here’s the uncomfortable truth most artists never hear: Promotion doesn’t fix weak content. It exposes it. Independent artists are taught to ask, “How do I promote this?” far earlier than they should. Ads, playlists,...
Universal’s acquisition of Downtown Music Group is inevitable. In late 2024, Universal Music Group’s Virgin Music Group division announced a definitive agreement to acquire Downtown Music Holdings LLC. A major independent music services provider,...
Viral moments can explode a song or video into public attention—but they often fail to translate into loyal, long-term fans for independent artists. In today’s algorithm-driven world, a single viral hit may give you...
Posting Frequency and Audience Growth “Do you need to post every day to grow as an artist?” The short answer: no, not necessarily. Posting every day can help generate visibility in some cases, but...
How small artists build loyal fans—not just views—is the key to long-term success in independent music. While many artists focus on going viral or increasing view counts, those metrics rarely build a real fan...
So what exactly did the 2026 Grammys mean for independent artists? More than you think! Every year, the Grammy Awards serve as both a barometer of cultural influence and a lens into music industry...
As an independent artist, one of the most strategic decisions you make isn’t your next song — it’s where you share it. Today’s music ecosystem offers a broad range of platforms, each with unique...
TikTok vs Streaming: Where To Start? One of the most common questions independent artists ask today when trying to build a fanbase is: “Should I focus on TikTok or streaming first?” The confusion is...
Independent artists today have more tools than ever before to release music and reach listeners worldwide—but most still fail to build a sustainable, engaged fanbase. The reasons are not talent, passion, or creativity alone....
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