Here’s the uncomfortable truth most artists never hear: Promotion doesn’t fix weak content. It exposes it. Independent artists are taught to ask, “How do I promote this?” far earlier than they should. Ads, playlists,...
Most independent artists ask the same question: “How do I get fans without a label?” The problem is not that the question is wrong.The problem is that most of the answers online are incomplete,...
Here’s the uncomfortable truth most artists never hear: Promotion doesn’t fix weak content. It exposes it. Independent artists are taught to ask, “How do I promote this?” far earlier than they should. Ads, playlists,...
Universal’s acquisition of Downtown Music Group is inevitable. In late 2024, Universal Music Group’s Virgin Music Group division announced a definitive agreement to acquire Downtown Music Holdings LLC. A major independent music services provider,...
Viral moments can explode a song or video into public attention—but they often fail to translate into loyal, long-term fans for independent artists. In today’s algorithm-driven world, a single viral hit may give you...
Posting Frequency and Audience Growth “Do you need to post every day to grow as an artist?” The short answer: no, not necessarily. Posting every day can help generate visibility in some cases, but...
How small artists build loyal fans—not just views—is the key to long-term success in independent music. While many artists focus on going viral or increasing view counts, those metrics rarely build a real fan...
So what exactly did the 2026 Grammys mean for independent artists? More than you think! Every year, the Grammy Awards serve as both a barometer of cultural influence and a lens into music industry...
As an independent artist, one of the most strategic decisions you make isn’t your next song — it’s where you share it. Today’s music ecosystem offers a broad range of platforms, each with unique...
TikTok vs Streaming: Where To Start? One of the most common questions independent artists ask today when trying to build a fanbase is: “Should I focus on TikTok or streaming first?” The confusion is...
Independent artists today have more tools than ever before to release music and reach listeners worldwide—but most still fail to build a sustainable, engaged fanbase. The reasons are not talent, passion, or creativity alone....
Introduction This article breaks down the best platforms to build a fanbase as an independent artist. It explains what each platform is well-suited for, and provides real-world examples of artists using them successfully. Independent...
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