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Most independent artists ask the same question: “How do I get fans without a label?” The problem is not that…
Most independent artists think the solution to low Spotify numbers is simple: “Run ads.” But ads amplify what already works….
Most independent artists are not broke because streaming pays too little. They’re broke because they rely on one revenue stream….
What “Audience Growth” Actually Means for Indie Artists Most independent artists measure growth incorrectly. They track: But these are just…
Email Lists vs Social Media for Musicians: Why This Debate Matters More Than Ever Independent artists are building careers on…
Most independent artists focus on exposure. Creating viral content will put them in the spotlight, but only briefly. The ones…
Here’s the uncomfortable truth most artists never hear: Promotion doesn’t fix weak content. It exposes it. Independent artists are taught…
Universal’s acquisition of Downtown Music Group is inevitable. In late 2024, Universal Music Group’s Virgin Music Group division announced a…
Viral moments can explode a song or video into public attention—but they often fail to translate into loyal, long-term fans…
Posting Frequency and Audience Growth “Do you need to post every day to grow as an artist?” The short answer:…
How small artists build loyal fans—not just views—is the key to long-term success in independent music. While many artists focus…