The music industry loves social media and here is why

“Social Media, the lifeblood of the music industry”

In the digital age, artists and musicians have a louder voice than politicians are more entertaining than Hollywood, and more action-packed than sports. On thrive Indie we talk a lot about how streaming saved the music industry. But today we have to give it up for the industries unsung hero, social media.

According to a new study published by MusicWatch, music is the number one reason consumers log onto their social media accounts!

Music Drives Social Media

Image via MusicWatch

The most exciting take away from this study, and what separates music from the other categories mentioned above, is the engagement artists get from their fans! Users don’t just simply like a post from their favorite music act. They are sharing it on their pages, tagging their friends in posts and making their own content about the artist and/or their music

Audiences love to engage with music on social media

“I don’t know that any other category of entertainment you can find on social media offers the variety of engagement.” – Russ Crupnick, Partner at MusicWatch

That’s because people want to know about their favorite acts on a personal level. Music more so than any other art form creates a bond between the listener and the creator. Music can get personal which also make it relatable. It gets listeners through hard times as well as inspire them. Music is the only art that can make you cry, smile, shout, and dance! It touches the soul to evoke emotion. That’s why people love it!

Audiences want their favorite stars not just on the radio but with them everywhere they go. That’s why social media has become the perfect outlet for new artists to cultivate a following. It lets fans get the sense that they are seeing their favorite star in their most authentic moments, with the added bonus of letting the artist control what they see.

Social media has been great for the music industry, and the talent of that industry