4 Essential steps to market your music and get it heard

This ‘Market your music’ article is an update from our 2016 post, ‘Quick marketing tips that will get your music new listeners.’

Are you an artist trying to make it in the music industry but struggling to get your work heard? With the right digital marketing strategies and tactics, you can reach more listeners, get more streams and downloads, and promote your music. Learn how to take advantage of social media platforms, use SEO tools, create exciting content, build relationships with industry professionals, and more.

How to Market your music? Determine Your Goals and Set Objectives.

The most crucial step is to have a clear understanding of what your goals and objectives are. Do you want people to stream and purchase your music? Do you want more followers on social media? Having specific, measurable goals will help you determine the right strategies to help you get closer to achieving them. Get a plan in place so that each action item is tied back to the overall goal. By having this plan in place, you’ll be able to track progress and ensure that your efforts are being directed toward achieving the intended results.

It also helps to do research into the industry. Get an understanding of what is currently popular and how people are engaging with music. Follow other artists whose music is similar to your own. See how they promote their tracks and make use of any available resources. Stay on top of trends and use data-driven insights to find ways of connecting with new fans. Ultimately, your goal should be consistent engagement across channels so that you’re continuing to build relationships with potential listeners and getting closer to making their fans.

Create Your Music Promotion Strategy

Before you start posting and engaging with fans, it’s important to create a plan that outlines your music promotion strategy. Determine which channels and platforms you want to use to reach your target audience. Set timeframes with deadlines, establish specific goals and objectives, define key metrics, and lay out the budget needed for each initiative.

Research Digital Platforms to Promote Your Music

With countless digital platforms available, it’s important to research what’s out there. Finding the ones that will best help you promote your music is crucial. Social media sites, streaming services, and streaming radio services like Pandora are popular ways to reach new audiences and advertise your music. Additionally, look for digital promotion companies that specialize in giving your music exposure. It may also be worth attending industry conferences and networking events. Making real-life contacts who can help you in the future with marketing and promotion efforts is still a viable strategy.

Collect Data and Analyze Performance

To market your music properly it’s important to collect data. Stats like how many plays and downloads your music is getting, or the amount of revenue it’s generating. Let this information help you understand what kind of content works best, where your fanbase is located, and which platforms they prefer to search for new music. Tracking your performance will also allow you to better assess the effectiveness of any particular promotion campaigns that you may be doing. From there, you can fine-tune your strategy and make adjustments that will help reflect more favorable results.

Additionally, you should take a look at the analytics data that is provided by your streaming services. This data can reveal which of your songs are attracting more attention or have higher engagement rates. Don’t forget to track the highest peaks and the average engagement to determine what influences its success. Use this data to make sure your content is tailored for different platforms and easy to find for potential fans. Ultimately, collecting analytics and tracking performance are important steps that artists need to take in order to ensure their music reaches a larger audience.